Pricing, upfront

Honest pricing, built around outcomes.

Strategy-led builds priced by what the site needs to do — and a monthly care plan, from $300, for the handful of things that genuinely don’t stay fixed on their own.

Start here · licensed care providers

The records check — $450.

Before a build, I read what your public records actually say — your federal provider record, your Medicare enrollment file, and the care directories that copy from both. You get one page: five findings, what each one says now, what it should say, and who can fix it.

Two of the five are usually things I can’t fix and won’t charge you for — they sit inside government systems and only you can change them. I tell you anyway. And if you go ahead with a build, the $450 is credited in full against it.

How the records check works →

Not a licensed care provider? The records check is built around federal healthcare records, so it won’t apply — start with a free call instead.

One-time builds

Three packages. Most clients choose Growth.

Foundational

$1,500–3,000

~5 pages · 1–2 weeks

  • Focused discovery: your business & customers
  • Sitemap + navigation done right
  • Mobile-first, fast, accessible
  • Search & AI-readability basics
  • Analytics + Search Console set up
Most popular

Growth

$4,000–6,000

6–10 pages · 2–4 weeks

  • Everything in Foundational
  • Full strategy: personas, journey, wireframes
  • Conversion-focused copy guidance
  • Full search and AI setup — so Google and AI tools can read, understand, and quote your pages
  • Baseline report + 2 weeks of post-launch tweaks

Authority

$7,500–12,000+

4–6 weeks

  • Everything in Growth
  • Competitor & market analysis
  • E-commerce or online booking
  • Content system + starter content
  • 30 days of post-launch support

Add-ons: multilingual build (priced per language, native-speaker review included) · logo & brand basics from $400. Payment: 50% to start, 50% at launch. Hosting is included and free on my standard build.

After launch

The care plan.

Most of what I fix in a records check stays fixed — correct the federal record and the correction flows outward and holds. What genuinely needs watching is shorter: your contact form, which can discard a message while showing the sender “success”; your Google listing, which changes without anyone asking you; and reviews, which stop arriving the moment nobody is asking.

Care plan

From $300/mo

  • Your contact form tested with a real message — and the spam log checked for enquiries that were silently discarded
  • Your Google listing checked — hours, address, phone. The one thing that changes without anyone asking you
  • Reviews asked for, tracked and responded to — the part that compounds
  • Your public records re-checked, and corrections confirmed where we've filed them
  • Site, certificate and email still resolving
  • A set block of small content edits each month
  • A plain-language report: what changed, what it means

What sets the price

  • How much of the record you want covered — one location and one listing, or a full set of directory and enrollment records.
  • How much editing you expect to use — the monthly block is capped, and most clients use a fraction of it.
  • Whether reviews are part of it. On a hospice the asking is designed with your bereavement staff and run on their terms, which takes setting up once.

I quote it after the build, once I can see what keeping it accurate actually takes.

Month-to-month — cancel anytime with 30 days' notice. Reviews and records compound slowly; three to six months is where it starts to show.

Not sure which fits?

That's exactly what the free call is for.

Thirty minutes, no pressure. We'll figure out what your site needs to do — and which package honestly fits.

Book your free discovery call